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WeLove72 was approached by EA games to develop an exciting and emotive campaign to celebrate the launch of the latest instalment to the Need For Speed franchise. Though time was in short supply we presented a thrilling concept that would educate and build anticipation within the gaming community, leading up to the launch date.
Over the forthcoming weeks prior to the launch interactive videos would challenge users knowledge of the franchise, while also rewarding gamers through gifting them with insider information and branded downloadable content to both desktops and mobile devices.Game Design, Interaction Design, Web Design2011 -
WeLove72 was approached by Nickelodeon and Ban Dai to produce a campaign promoting the arrival of Power Rangers Samurai to the channel. Through vigorous concepting and rapid prototyping WeLove72 developed a design that would engage the target audience through colour, animation and emotive content. Via games, profile pages, gifting and an online competition, visitors where introduced to new characters and their unique abilities for the first time. The project was not only a graphical success but also a great tool in educating and strengthening the brand proposition.Web Design, Interaction Design, Advertising2011 -
With lots to shout about WeLove72 needed a newsletter that would not only grab their reader’s attention, but also clearly distinguish between individual articles. The use of illustrations and pictures help the recipient to quickly acknowledge the subject matter, while also clarify the points of the subject content.Web Design, Advertising, Illustration2011 -
No issue of .NET magazine is complete without the monthly design-off. I was asked to participate, the brief “Mock up a homepage for a visitors attraction website”. Seeing a opportunity for national exposure, WeLove72 took the opportunity to demonstrate the agencies capabilities to a potential new client, approaching The Jerwood Foundation and in particular the new Jerwood Gallery in Hastings.
The concept aimed to integrating the digital experience with offline environment’s, by using social media, trending, check-ins and augmented reality. Thus surpassing the single homepage design and presenting an environment for debate, appreciation and community.Interaction Design, Web Design, Print Design2011 -
WeLove72 was invited to pitch for the opportunity to work onthe phase three launch campaign of the Bermondsey Spa housing development.
Phase three focused onattracting foreign investment to the development, the concept presented to HypeGroup set out to communicate the unique opportunities and lifestyle that Londonoffers, while also educating potential investors on the location and amenitiesclose to the development.Print Design, Web Design, Advertising2011 -
Appointed by Sony Ericsson, WeLove72 was tasked with KAN and Dare to align all Sony Ericsson digital communication. The existing .Com was off brand, both visually and informatively.
Working closely with the other agencies Welove brought its assigned areas back on brand, while also incorporating new functionality. The implementation of expert reviews from Ala Score, customer reviews, social media feeds and ecommerce capabilities brought Sony Ericsson the ability to converse with their consumer base like neither before.Web Design, Interaction Design, Advertising2011 -
Invited to pitch for the campaign launch of DJ Hero 2, WeLove72 set out designing a microsite that encompassed the values and characteristics of the game play. Graphically communicating the energy, emotion and hysteria of electronic music scene, users encounter references to known gameplay through the navigation mechanism.Web Design, Interaction Design, Advertising2011 -
SixandCo was asked to create a digital campaign for MaxFactors new Lash Extension Effect Mascara. The result incorporated the latest interactive features of Youtube. Centred around a short video documenting a day’s activities of a Max Factor scarlet, users where invited to discover how the different makeup looks featured throughout the Youtube video where created through video tutorials and downloadable content.Web Design, Interaction Design, Advertising2011 -
For the fourth year running SixandCo was asked to create the online digital arm, of the hugely successful Nations Favourite Hairdressers competition. With the competition growing each year in popularity, all communications where lead by online digital with accompanying editorial features in Marie Clare and terrestrial morning TV.
The microsite allowed customers to nominate their hairdresser for the accolade. Visitors to the website where invited to vote and write testimonials, aided by interactive maps and locational search tools. Though the competition criteria and mechanism was complicated, helpful video tutorials embedded within the site assisted visitors through the process.Advertising, Web Design, User Interface Design2011 -
For the launch of Max Factors new precision eyeliner,SixandCo where tasked with developing a campaign that would target the busy professional woman. Communications where forced on the ease, practicality and superior results of the product. Media buy was purchased on fashion and beauty online hubs, in-conjunction with outdoor digital positioned within London Transport’s high traffic areas at peak times.Interaction Design, Storyboarding, Multimedia2011 -
Originally conceived as a series of learning experiments during studio downtime, the showreel slowly evolved to become a great learning tool.Video Arts, Advertising, Art Direction2011 -
Reckitt and Benckiser approached Fullsix to rebrand and refresh Clearasil’s online communications. Previously positioned as a medical brand, Fullsix realigned Clearasil as a beauty product, making it more appealing and socially acceptable to its young audience. Creating a modern and exciting experience, the new website made previously dry informative content easier to digest.Web Design, Web Development, Advertising2011 -
To demonstrate the new expert grip technology of Veet, SixandCo was commissioned to produce a campaign that would explain the science, while also introducing the new product range. While aligning with the above the line activities, sixandco incorporated the physical mechanics of using Veet as a form of navigating the site.Web Design, Advertising, Interaction Design2011 -
For the launch of Max Factors new range of Masterpiece Eyeshadows SixandCo produced a microsite that demonstrated six strikingly different looks that can be accomplished through using Max Factors new Masterpiece Eyeshadow. Each look had an accompanying video tutorial and downloadable content to aid users in achieving professional results. Users where presented with social media tools to help them share the microsites content with friends and family. Also visitors where invited to upload their own tutorials and distinctive makeup looks through Max Factors YouTube channel.Video Blogging, Web Design, Advertising2011 -
SixandCo was tasked with highlighting the benefits of Vicks new Sinex Soother through banner advertisements. A somewhat taboo subject, SixandCo delivered a campaign that engaged users through humour and interaction while also educating them about the product.Web Design, Interaction Design, Advertising2011 -
A collection of online advertising in the form of Flash MPU’s, produced for SKY to promote showcase programing and films.Advertising, Web Development, Web Design2011 -
Set the task of informing potential buyers about the new Alfa Romeo Mito, SixandCo produced an intelligent microsite that was required to be positioned within the main Alfa Romeo portal.
Users could immerse themselves in the smallest detail of the Mito through stunning imagery, video and interactive features. While presenting a large amount of information, users found it easy to navigate to their specific interests due to visual aids and simple navigations.Web Design, Interaction Design, Advertising2011 -
Sixandco was briefed to produce a campaign that celebrated the relationship between Max Factor and the hit TV show “Britain’s Next Top Model”. The microsite was a vessel for users to discover more about the participates,the makeup used on set, tips & tutorials for using Max Factor and a chance to participate in a live webcast with the shows winner Alex Evans.Interaction Design, Podcasting, Web Design2011
Projects
